Marketing project

Good bye and see you soon

2005-05-04T11:13:00.000+01:00

Effectively, it is the end. I 'll stop post you some interesting articles and links to see funny videos advertising. I really try to present you all the efforts made by IKEA for their TV advertising.

But create this blog was undeniably the most interesting, the most useful experience that I had in English. Obviously, you have to master a few tools like Flickr and blogger itself but at the end you can be proud of your work.

Great also to read my friend blogs and to discover different topics, it allows to know the news or to understand why some companies act like they do.

I'm just a little bit disappointed not to be able to put video or music in blog. It would have prevent me to waste so many time in looking for good links.

I think that I'll certainly make another blog (perhaps in English, perhaps not) because it is easy to create, and easy to find.

So (Sioux)soon

Sans titre
Originally uploaded by choupito.

Hugh
,

More More (ice) More (us)

2005-04-18T09:47:00.000+01:00

You want more, i'll give you more, I found some others links to see IKEA ads.
Do not congratulate me, it's free, and I did it only for you, .... yes even for you.

what a wonderfull woman...

A bike race

a great dancer

Farm sex

Do you want to eat something ? clic on the first picture

Need something new...

Terminator is back
It takes me a long time to find all these videos but I will try for next time to find some others...

always about this lamp

2005-04-12T17:04:00.000+01:00

I present you this short extract of an article of "Advertising Age" in June 2003.

"Ikea's 'Lamp' wins Cannes; Crispin, Porter & Bogusky work beats out favorite, Honda's 'Cog'

(Cannes, France) The simple ''Lamp'' spot for Ikea by Crispin Porter & Bogusky was the unexpected film Grand Prix winner at last week's International Advertising Festival.

The most-asked question in Cannes all week was whether anything could beat ''Cog,'' the two-minute Honda Accord tour de force by Wieden & Kennedy, London, whose elaborate chain reaction created from car parts fascinated viewers. But ''Cog'' came in third in voting that went on until 10 p.m. on June 20. Xbox's ''Ear Tennis'' from Bartle Bogle Hegarty, London was in second place.

'''Lamp' was operating on a very small budget, but it's a very powerful idea,'' said Cannes jury chairman Dan Wieden. In the poignant spot, an old lamp is discarded in favor of a new and nicer one from Ikea. ''It tapped into this connection we have to things that become dear to use for no reason except they have been ours for a long time,'' said Mr. Wieden. ''That's the problem in Ikea's business. People get attached.''

He said there had been strong feeling for ''Cog'' but Ikea won out because the idea was so powerful and simple. Maxxcom-backed Crispin Porter also won a U.S. Media Lion for brewer Molson and its ''Ride'' for BMW of North America's Mini won a Press & Outdoor Lion"

The best of the best

2005-04-01T16:22:00.000+01:00

I will not lost too many time and present you one of the most successfull IKEA TV advertising.
I really like it, it's funny,with an intelligent story, well filmed and someone talk to us as he was able to see us ....
Just have a look and enjoy it , clic here.
or another luck is with this link

IKEAlamp
Originally uploaded by choupito.

If you want more information, the 'Lamp' ad was directed by Spike Jonze, known for directing 'Being John Malkovich', dancing on Fat Boy Slim's "Praise You" video, and acting in "Three Kings". It won awards all over the place in 2002.The basic plot: A used red lamp is discarded, placed out in the cold, mere rubbish on the pavement. A new lamp is taken inside and given pride of place. The morbid music draws us into the pathos of it all. And then some Swedish guy looks into the camera and points out that we have feelings for the lamp. We're crazy, he says. The lamp has no feelings. And the new lamp is better!

Tomorow never die. ...

2005-03-23T12:46:00.000Z

So let start by this two videos :
The first show that furniture can die... to see this video clic here

And the second video ad happen also in a bedroom and show us what can happen if we try to be someone else... clic here to see it ... (sorry for the quality).

I hope that for a beginning that you will understand why I choose this brand... and I promise you a lot of surprises....

See you next week ...

About the external communication of IKEA

2005-03-17T10:32:00.000Z

The strategy of communication of IKEA, in France, is organised in three complementary points :
_ The consumer communication,
_ the relational marketing,
_ the foreign affairs and the partnerships.

So,we are going to interest us essentialy on the first point.
The consumer communication groups includes:
- Catalogs and other brochures which count for approximately 50 % of the budget,
- the Internet site to www.ikea.com (approximately 500 000 visitors / month)
- and the custom of various media advertising agents (print media, radio, television, cinema, posting.
The media mix is renewed every year according to the communications strategy adopted for year to come.

Why I choose IKEA

2005-03-12T08:54:00.000Z

I decided to deal about IKEA marketing, in this blog.

logo IKEA
Originally uploaded by choupito.

World leader of the house furnishing , the Group IKEA which account 84 000 co-workers recorded a 12,8 billion euro turnover, in increase of 13 %. 179 shops of the group IKEA are present in 23 countries, rand received 365 million visitors.With shops external franchised detained IKEA, there are total 202 IKEA shops in 32 countries.

I choose this compagny not also because it is a leader in it sector but because as you will see they used to make intelligent and funy advertisement.

I hope that you will share my point of view. So see you next week and have a good blog !.

ESC

2005-03-11T10:29:00.000Z

ESC-RVB-typoblc+cart
Originally uploaded by choupito.

It is the logo of my business school. And as you can see I try to made this blog with the same color as it (orange & red ).If you want to have more information about my high business school : E.M.N ESC Le Havre, just have a look on our web site : www.esc-lehavre.fr.

Presentation of myself

2005-03-11T07:54:00.000Z

25596416
Originally uploaded by choupito.

Hello,Let me introduce you the creator of this blog, your servitor ME. My name is Fabrice GUIGANTI, I'm 22 years old and I'm living in this small french city called "Le Havre".
I would not want to lie you, the first picture is not exactly what I'm suppose to be. To give you a right idea just have a look of the following picture

In this blog, I will speak about marketing. Each week I will send you a mail (i hope so...)

chativrogne2
Originally uploaded by choupito.